In the recent announcement from WordPress, they state that they are treating Google’s new FLoC tracking technology as a security concern and may block it by default on WordPress sites.<\/p>\n\n\n\n
Google’s Federated Learning of Cohorts (FLoC) received a lot of criticism concerning privacy. \u201cFLoC is meant to be a new way to make your browser do the profiling that third-party trackers used to do themselves: in this case, boiling down your recent browsing activity into a behavioral label, and then sharing it with websites and advertisers,\u201d the EFF said. \u201cThe technology will avoid the privacy risks of third-party cookies, but it will create new ones in the process. It may also exacerbate many of the worst non-privacy problems with behavioral ads, including discrimination and predatory targeting\u201d.<\/p>\n\n\n\n
For website administrators who want to opt in to FLoC can do so by overriding the code. A few more lines of code would create an on\/off toggle option. WordPress also indicated that they might add a setting that allows admins to control whether FLoC is permitted.<\/p>\n\n\n\n
“Furthermore, a significant number of WordPress sites only update to minor versions. By back-porting, we can protect more sites and more visitors to those sites — and amplify the impact.”<\/p>\n\n\n\n
WordPress states that this block will be part of WordPress 5.8 and scheduled for release in July 2021.<\/p>\n\n\n\n
Options for website owners to opt out of FLoC:<\/strong><\/p>\n\n\n\n